2025, a year to focus on ‘record’ sales
As a multi-disciplined agency, one thing we know is that all forms of marketing ultimately need to lead to sales. So how can you achieve this single aim now, and in 2025?
Most forms of marketing are about building awareness, credibility, reputation and trust which, overtime, position your brand and forge positive opinions in the hearts and minds of your existing and potential customers. When a brand achieves a strong reputation it generates desire and sets a benchmark by which other brands are measured. There’s also a certain kudos in owning particular brands, as they become a reflection of our own image and values. When you own a certain brand it makes a statement about who your are and how you want to be perceived. Whether it’s cars, fashion, fragrance or technology, we all aim for brands that we identify with and feel an affinity toward.
A matter of time and resource
PR, advertising and many other forms of marketing are therefore aimed at selling a lifestyle which, in turn, creates an image that resonates with customers. Take Jaguar Land Rover’s recent reboot. If there’s ever a brand that’s performing a complete 360˚ in terms of identifying a new audience and dispatching with its traditional image, values and customers, this has to be it! The success of this decision and their new vision remains to be seen but their recent campaign didn’t even feature a car. Anyway, we digress.
For the majority of small businesses and brands, marketing has to result in sales. And while many don’t have JLR budgets, the same values and rules apply. Through your website, advertising, PR, marketing and sales processes, you aim to inspire your potential customers, convert them into loyal advocates and grow your business. The challenge for many businesses, however, is time and resource. Having the depth of resources to position your products and services to key audiences and generate long term results through expensive marketing is not always an option, neither is not marketing at all.
While social media, advertising, e-blasts and other marketing activities have a vital role to play, one key tactic can make all the difference, and that’s getting as many potential customers as possible to your website. So how can you achieve that, get fast results and drive sales performance quickly, cost efficiently and in a targeted way? The answer, Google Ads.
The majority of people looking for brands or undertaking research into new products and services do so online. Whether it’s B2b or B2c makes no difference. The reality is that unless you know exactly what brand you want, you’ll go to Google to look for it and ask the search engine questions to get to where you need to be. For example. You may have a barbershop or hair salon and need styling or grooming chairs, but you may not know exactly which ones you need, or what brands are out there. So you Google ‘best styling chairs’, ‘best barber chairs’ or ‘what are the best chairs for a barbershop’. You might be an aspiring guitarist and search for ‘best guitars for a beginner’…whatever it is, you’ll Google it. And even if you do know exactly what you want, you’ll likely still Google it to get the best deal.
Take it from Bob
Recently I was looking for a new bluetooth vinyl record player. I had no idea what brand I wanted, how much they cost, or what I was looking for. I ended up asking Google and came across a brand I’d never heard of but I did my homework and ended up buying one. It’s a brand called House of Marley which, it turns out, is a brand created in collaboration with Bob Marley’s family to reflect his passion for music and the planet. That sat very comfortably with me, so I’m now a customer, they’ve made a sale and everyone’s happy.
The fact is millions of people take to Google for their business and personal lives to look for what they need and want, do their research and discover new things they didn’t even realise were there.
Get in the Google Game with a FREE Forecast
Whatever you sell and whoever your customers are, making Google Ads a key part of your growth strategy is essential. It’s well known that most people are 80%+ along the buying decision journey because they do all their research online, so if you’re not in it you won’t win it. The best part is you can manage your spend and get guaranteed traffic based on realtime search intelligence. In other words, the people that see your ads and click through to your website are relevant to your business and what it sells. That means leads, enquiries and sales!
To get your business in the frame, get a FREE Google Ads forecast now. This forecast models realtime campaigns, so we can tell you how your ads will perform before you commit to them. That’s another big difference, as no other form of marketing can give you this kind of prediction or certainty…plus Google Ads are less expensive than most other forms of marketing too!
To get your FREE Google Ads forecast, simply click here to visit our page and complete and submit the form, or call us on 01372 635 638 to discuss.
We hope you enjoyed reading this blog and look forward to hearing from you.