5 reasons why outsourcing PR & marketing makes perfect sense
There are many reasons why outsourcing marketing, PR, social media and other creative services makes perfect sense. But while some reasons have endured over many years, the post-Covid world we now live and do business in has created new compelling reasons based on practicality, economics, the scope of expertise and workforce issues. Of course there are pros and cons to keeping everything entirely in-house or outsourcing everything but, as is most often the case, agencies work in harmony in-house teams to expand their skills base, increase resources and bring external perspectives and objectivity to their communications strategies.
Here are 5 key reasons why outsourcing works for businesses of all sizes:
1. It’s more cost effective
Hiring a full in-house marketing team is expensive when you include salaries, employers liabilities like Employers NI and PAYE, workplace and employee benefits, office space and software costs. Then there’s paid holiday, sickness and other employee-related costs, such as training and career development, mobile phones, expenses and maybe even company cars. Furthermore, consider recruitment costs and the natural cycle of people leaving the company, and then having to start the recruitment process all over again.
Additionally, and especially for smaller enterprises, outsourcing gives you a depth and range of experience that is often too expensive to recruit. Many smaller brands and companies tend to recruit graduates or marketing assistants with an average salary of £25-£27k while a marketing executive with a little more experience can be around £30k. A marketing manager typically earns between £50k-£80k while for a marketing director, the UK average salary is £85k ranging to as high as £130k in London. Outsourcing not only costs a fraction of what it would cost to employ all these required disciplines internally, it also alleviates many of the employer, operational and resource costs.
2. Access to expertise on-demand
Many businesses have a small marketing team ranging from one or two people, to just a few. When you consider the diversity of skills, expertise, resources and technologies that marketing now requires, it’s unlikely that your team will specialise in everything, or be able to manage and deliver on all fronts. Outsourcing gives you access to a broader range of professional resources and experience while an agency can support or manage multiple marketing functions. Your company can also benefit from new trends, technologies and best practices that an agency can bring to benefit your marketing initiatives.
3. Scalability and flexibility
Outsourcing allows your business to scale its marketing efforts up or down based on present or emerging priorities, so it brings the agility and flexibility you need.
It’s hard to recruit the perfect sized team when demand ebbs and flows, sometimes without warning. A new product, an upcoming exhibition, a campaign launch or adjusting to seasonal circumstances can impose varying demands on your marketing team. Multi-tasking is commonplace, but even the best can only do so much.
Outsourcing gives you the resources or consultancy you need in a way that aligns and adapts to shifting demands by providing the extra resources you need on an ongoing basis, or when you need them.
As we’re familiar with all scenarios, Feel Marketing has developed cost effective solutions to accommodate every eventuality, including initiatives like our on On-Demand services.
4. It brings consistency and frees your team to focus on core activities
Outsourcing brings values beyond the practical and functional. It’s an inevitable fact of business life that people resign, retire, take long or short term leave or change positions within a business. Outsourcing to an agency ensures consistency and continuity, as agencies rarely terminate or resign from valuable clients. As long the agency remains focussed on your business and committed to aligning its expertise with your goals, they can be a long-term asset that will never leave your side.
With one of our overseas clients we remained the only constant in their marketing team for over a decade and saw around 5 changes of marketing manager and 7 executives, so we brought consistency and continuity to the business that was valued both inside the company, and by its external stakeholders and the media.
Additionally, outsourcing means your internal team can prioritise on core functions like product development, sales, and customer service while the agency takes care of implementing your PR and marketing campaigns.
5. You can achieve faster and more effective results
Experienced marketing agencies have refined processes, tested strategies and resources that can generate quicker and more effective results. This will help you to increase brand visibility, generate leads and conversions, and achieve a tangible ROI faster than an in-house team might. They also have experience, contacts and networks that bring a valuable strategic insight into what works and what doesn’t. This ensures your marketing is performance focussed saving both time and money.
Interested?
As a PR, social media and digital marketing agency with over 24+ years experience, we have a range of fee options to suit businesses of all sizes.
Why not contact us for more information or CLICK HERE to discover On-Demand
On Demand gives you full access to our expertise as and when you need it and at competitive rates. Services include:
+ PR campaigns including press, advertising and copywriting
+ Social media content creation, copywriting and management
+ Graphic design for print and digital
+ Blog writing and posting
+ Google Ads, Paid Search and social marketing campaigns
+ Strategy, planning and consultancy