5 reasons you should use Google Ads
Publicity, social media and other forms of marketing and promotion are all vital to your success, but essentially what every brand and business wants is results. And results ultimately mean leads, enquiries and sales!
In the end, there’s only one growth statistic that matters, and that’s whether your business generates more income now than it has in the past. Income and profit gives you resources to invest, expand and go for even more growth, which ultimately determines your prosperity, and security for your staff and suppliers. However, there’s a but and, while marketing agencies rarely confront this honest reality, we do. In a world where every business competes for their clients hard earned cash, whether it’s a business-to-business or business-to-consumer customer, it’s worth remembering that marketing can also stem losses, offset competition and help you maintain your income levels in the face of adverse circumstances, an economic downturn, stiff competition and natural fluctuations in your economic fortunes. The pandemic and ongoing cost-of-living-crisis perfectly illustrate this point - businesses have had to work even harder to standstill, let alone grow, so your marketing approach needs to be more targeted and effective, and aligned to what your customers are searching for.
Marketing is an imperative that all businesses must commit to as part of their growth strategy; it’s not a matter of whether you do it, but how effectively it is done. And when it comes to lead generation, enquiries and direct sales, Google Ads should be intrinsic to your mission. We all search online, buy online and spend more of our time online looking for what we want and need. The convenience of shopping online, booking appointments, making reservations and managing our everyday lives is a given. Whereas people used to shop and search out suppliers in a more traditional way, it’s now accepted that by the time a person reaches out to a brand, buys online or steps out to make a purchase, they are over 80% along the sales process already. In other words, they’ve done their research online and have already decided what they want, and need, before they act.
From TVs, holidays and cars to cosmetics and even houses, we all make buying decisions based on our own research, and by the time we make a purchase or a serious enquiry, we pretty much know what we want and how much we want to pay for it. Google Ads is key to this stage both in terms of research, and stimulating an immediate purchase, so discover 5 key reasons why Google Ads should feature in your marketing armoury!
Google Ads, is a powerful advertising platform that enables brands and businesses to reach a vast audience through paid search results and display ads. However, unlike other forms of online advertising, such as banners and social marketing, it requires knowledge, skill and dedicated learning to master it. This is why it’s important to consider an agency like Feel to manage your campaigns for you.
1. Precision targeted advertising
Google Ads allows your businesses to target ads precisely based on a variety of factors including keywords, location, demographics, interests, and device types. This means that your ads are shown to the right audience at the right time to maximise your conversion potential. Campaigns can be tailored to specific customer segments, ensuring that your marketing efforts are both efficient and effective. Remember also that all campaigns are search driven, so your ads are served to people as they actively search online for what you sell. This maximises leads, enquiries and sales, as your campaigns are relevant to the person who is searching for what you do.
2. Measurable results & ROI
One of the biggest advantages of Google Ads is the ability to track and measure every aspect of an advertising campaign. From impressions and clicks to conversions and return on investment (ROI), Google Ads gives you access to detailed analytics and performance reports. This data-driven approach allows for continuous optimisation of campaigns, ensuring better results over time. At Feel, we see that the CPC (Cost-per-click) reduces over time while the CTR (Click-through-rate) increases to deliver even better results.
3. Cost Control and Flexibility
Google Ads operates on a pay-per-click (PPC) model, meaning that your business only pays when someone clicks on your ad. This model provides excellent control over advertising budgets. This means that we can set daily or monthly ad spend limits and adjust bids for different keywords to optimise your budget. Additionally, campaigns can be paused or modified at any time, providing flexibility to respond to market changes or new business strategies.
4. Quick Results
Unlike organic search engine optimisation (SEO) which can take months to show results, Google Ads can generate immediate visibility and traffic, and leads and sales. This is particularly beneficial for new and mature businesses or time-sensitive promotions that need instant attention. By appearing at the top of search results, your business can quickly attract potential customers and drive sales.
5. Enhanced Brand Awareness
Even if users do not click on your ads or make an immediate purchase, the ad impressions served ensures that you compete for visibility online. Seeing your brand's name and message at the top of search results can significantly boost brand recognition and credibility. Display ads on the Google Display Network further extend reach by showing your ads on relevant websites, thereby increasing exposure and reinforcing your brand presence across the internet.
How we can help you on your journey to success
If your business is looking to increase website traffic and generate leads and sales, Google Ads offers a comprehensive and flexible approach that helps all businesses achieve their marketing goals, regardless of size.
Feel Marketing has invested in learning, understanding and implementing successful campaigns by completing the Google Ads certification process and running campaigns on behalf of many clients. Why not enquire today and see how we can navigate your business to greater sales success by managing your Google Ads campaigns? Contact us on 01372 635 638, contact us via our Contact Page or complete and submit the form below.
