FeelGo: changing the way salons manage marketing
Like every business, hairdressing salons, spas, beauty salons, barbershops and wellness businesses need a sharp focus on marketing to thrive.
Having a sound, structured approach is vital to retain the loyalty of existing clients, attract new clients and achieve a media profile both in the industry, and to the public.
But, while some are great at it, many still rely on word-of-mouth and social media to generate awareness, create a profile and promote their business. Whilst these are important aspects of marketing, there’s a lot more to it than that. If you and/or your salon business want to achieve a media profile, enter and win awards and really play a pivotal role in the industry in terms of contributing to shows and events, launching collections etc. you need an consistent approach that helps you achieve these aims while upholding the image and integrity of your brand. And when it comes to actually retaining and growing your client base, selling services, capitalising on seasonal opportunities, and promoting your business locally, there’s even more you can, and indeed should, be doing. Internal marketing is also important to value and reward your team, retain the best professionals and ensure they feel invested in growing your reputation.
Marketing - a vital business process for every salon
Let’s face it - marketing is a key part of any business process, and the same is true for salons. It’s also time, labour and skills intensive, and it requires creative resources and imagination to really standout, define your brand and values, and compete for hearts and minds. Then there’s costs and investment. Marketing costs money - websites, advertising, data-marketing, in-salon marketing, photography, social media design, social advertising…etc., and then of course you need someone to create and manage a plan, implement it, evaluate it and evolve it to keep things fresh and engaging. It sounds complex, but, it’s vital to the health and well-being of your business, so what’s the solution? Meet Feel Go!
FeelGo - a new marketing solution
While many PR and marketing companies work with salons on a contracted basis with monthly retainer fees, this can be a big commitment, especially as the industry recovers from Covid and copes with the enduring cost-of-living crisis that has also seen operational costs soar.
FeelGo is different. It’s a new on-demand marketing service that gives you access to all our experience and expertise on a pay-as-you-go basis.
FeelGo means you get the expertise and resources when you need them, plus there’s no retainer and no contract. FeelGo is unlimited in its scope, so whether it’s a press release or media campaign, award entry, social media management, graphic design for advertising or in-salon marketing, a photoshoot or video, website content and blogs, social marketing or Google Ads...everything is available on demand. We also have a sibling brand that can create and launch a new website, or upgrade your existing site to really inspire visitors and grow your business. Check out My Salon Website.
This new approach means you can manage your outsourcing to a professional salon PR and marketing company while keeping control of costs.
Consultancy and mentoring
Importantly, consultancy and mentoring is a feature of FeelGo.
Many salons manage their own marketing and social media, so we can support in-house functions and/or provide a valuable resource to salons that have no dedicated marketing function, by creating a marketing plan that you can follow, as well as advising on a range of growth strategies. This can include:
- Looking at your current marketing approach and reporting on areas that need attention.
- Creating a structured marketing plan and budget that we can mentor on to ensure effective implementation and evaluation. This will look at seasonal campaigns, loyalty programs and other opportunities to maximise client loyalty, attract new clients and stimulate growth.
- Looking at other growth opportunities through marketing and effective operations. This may include managing no-shows and late cancellations, boosting your local presence to attract new clients, building local partnerships and collaborations, social media marketing and local advertising on Google etc. Importantly, we can look at how to build your business online through your website, free booking software and e-commerce.
- Joined up planning. Here we ensure that all the dots are joined up for effective marketing i.e. ensuring campaigns are effectively communicated through your database, in-salon marketing, the press, and on social media and your website.
- Creative thinking - we can also help you to create the conditions that boost staff morale and reward performance i.e. to help you attract and retain the best team, and present ideas to boost client loyalty.
- Implementation and Evaluation - we can work with you and your team to ensure efficient implementation and, where required, we can create the visual assets and manage campaigns on your behalf. Each campaign will also be evaluated, so we can continually learn and evolve the strategy based on results.
To discuss how Feel can help your salon thrive in a competitive, digital and social media world where clients are discovering salons just like yours, contact us for an informal, no-obligation discussion to review the opportunities and options.
“Our new website works perfectly. We’ve got lots of new clients and online bookings, so we’re super happy!”
Cheryl Hooper, Salon Manager at Two By Simon Smith
In March 2024, Feel Marketing and My Salon Website created a new website for this luxury salon in Chipping Norton, Oxfordshire.