If you’re spending time, effort and resource on creating great social media content and treading water, you could be wasting your time…especially if you’re a small business. Here’s why, and here’s how to fix it in as small a nutshell as we can muster.

Virtually every business sees the value in social media, but not every business has a social marketing strategy, or invests in paid for campaigns that deliver a return on investment (ROI). As social media platforms actively suppress organic reach, investing in social campaigns is a must to reach a targeted audience, generate leads and sales, compete for brand awareness, and achieve your marketing aims. Here’s why…