Takara Belmont digital supplements go live on EVO

Always looking for new and innovative campaign directions to amplify the Takara Belmont brand, inspire existing and new audiences, and tell their story in more imaginative ways, Feel recently initiated a digital supplement execution exclusively with leading professional media outlet, Barber EVO and Salon EVO.

Creating a 16-page editorial format, two digital supplements with some crossover content were planned and written by Feel, before making their way to Takara Belmont’s design and marketing team, with whom we collaborated to completion. It was a great team effort!

With one ‘magazine’ specific to their hairdressing chairs, backwash equipment, hair care technologies and sustainability credentials, and one majoring on barbering chairs, furniture and equipment, these two supplements are now live on the respective media sites.

Backed with a campaign to drive readership and stimulate lead generation, promotion includes dedicated landing pages on Salon EVO and Barber EVO, homepage promotion, bespoke e-shots, social media posts and stories and blogs, as well as coverage in their print editions.

Check out the supplement on Salon EVO by CLICKING HERE

Check out the supplement on Barber EVO by CLICKING HERE

If your brand would like to benefit from an initiative like this, contact us today and we’ll create an approach specific to your brand.